The big corporate houses give out hundreds and thousands of crores as a donations every year to the underprivileged.
Why not distribute those thousands of crores amongst the employees of their own company?
This is the typical Corporate Social Responsibility model which majority of the companies follow. I want you read through the below idea and give your critical feedback on which should be followed, is more helpful. Dont take the convenience into consideration.
Two different aspects from different perspectives which I have seen is what I want to share.
1. A company which makes some products has a channel where there are whole-sellers, stockists, retailers through whom the product reaches the end user.
Majority of the times when the company has tried to reach the end users directly they have marginally failed or failed completely. Spencers, Adanis, More, Reliance Fresh are classic examples of it. Not only that, but it has also lead to boycott of that company's products by the people in the channel. The reason what I feel is the emotional quotient. The Importance factor, the importance, respect and the warm welcome a customer gets at a shop of a retailer from whom he buys regularly cannot be replaced by making the customer stand in a line for paying.
2. It is always said, seen and believed that the middle class section( including upper and lower middle class) of society are always first and has the highest number of heads when it comes to helping, donating or charity. When this section of society gives they give with a lot of affection, love and personal belongingness as somewhere they have been through the similiar situations in their lives which makes a deeper impact.
If a same amount of money is given by a company and an individual, the individual would always be more impactful as a company cannot replace the emotional quotient which is involved very heavily.
Now if I put both this aspects into a social value and upliftment structure.
1. If the company those crores to his employees without any obligation of work and as simply as they would have donated it. It would create a fantastic work atmosphere which will be happiness and contentment driven.
2. Employees of a company, majority of them belong to the middle class section of the society, the class reputed for helping and doing charity. Now if the same employees get more monetary benefits they would use it to increase their standards of living and also use it for charity which they have been always doing.
By utilizing the money after the employees you are directly and indirectly increasing the work efficiency and the loyalty of the employees towards the company. Before it was bringing happiness to only a few now the opportunities of creating happiness are more. And have to remember that more the happiness, more the goodwill. Also the money used after the underprivileged is divided into many parts which makes it possible to reach to the basic needs instead upgrading the standards.
For e.g. If 100 rs are given to 1 beggar he would eat some restaurant food, smoke, drink and use it for leisure, but if 100 rs are given to 3 beggars they would eat some restaurant food only. You are reducing the chances of addictions too by dividing into many.
In this complete model I have removed the fame and show off factor as it is common in the behavior of the companies and individuals as it naturally exists in humans.
I know both the things might not relate but thats how an idea is generated...from anything, anywhere, anytime!
Why not distribute those thousands of crores amongst the employees of their own company?
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| "Money flow of Donations" Model 1 |
Two different aspects from different perspectives which I have seen is what I want to share.
1. A company which makes some products has a channel where there are whole-sellers, stockists, retailers through whom the product reaches the end user.
Majority of the times when the company has tried to reach the end users directly they have marginally failed or failed completely. Spencers, Adanis, More, Reliance Fresh are classic examples of it. Not only that, but it has also lead to boycott of that company's products by the people in the channel. The reason what I feel is the emotional quotient. The Importance factor, the importance, respect and the warm welcome a customer gets at a shop of a retailer from whom he buys regularly cannot be replaced by making the customer stand in a line for paying.
2. It is always said, seen and believed that the middle class section( including upper and lower middle class) of society are always first and has the highest number of heads when it comes to helping, donating or charity. When this section of society gives they give with a lot of affection, love and personal belongingness as somewhere they have been through the similiar situations in their lives which makes a deeper impact.
If a same amount of money is given by a company and an individual, the individual would always be more impactful as a company cannot replace the emotional quotient which is involved very heavily.
Now if I put both this aspects into a social value and upliftment structure.
1. If the company those crores to his employees without any obligation of work and as simply as they would have donated it. It would create a fantastic work atmosphere which will be happiness and contentment driven.
2. Employees of a company, majority of them belong to the middle class section of the society, the class reputed for helping and doing charity. Now if the same employees get more monetary benefits they would use it to increase their standards of living and also use it for charity which they have been always doing.
 |
| "Money flow of donations" Model 2 |
By utilizing the money after the employees you are directly and indirectly increasing the work efficiency and the loyalty of the employees towards the company. Before it was bringing happiness to only a few now the opportunities of creating happiness are more. And have to remember that more the happiness, more the goodwill. Also the money used after the underprivileged is divided into many parts which makes it possible to reach to the basic needs instead upgrading the standards.
For e.g. If 100 rs are given to 1 beggar he would eat some restaurant food, smoke, drink and use it for leisure, but if 100 rs are given to 3 beggars they would eat some restaurant food only. You are reducing the chances of addictions too by dividing into many.
In this complete model I have removed the fame and show off factor as it is common in the behavior of the companies and individuals as it naturally exists in humans.
-This came to me when I had an early morning chat with Poonam.
I had asked her what is one thing she did in her life without a purpose. She said helping at the hospital is something she does without a purpose. Its not that she specially goes to the hospital to help, she is a student of Physiotherapy.
And this is exactly the point.
Helping where you are makes perfect sense to me.
I know both the things might not relate but thats how an idea is generated...from anything, anywhere, anytime!
